Spark your dreams into reality

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Spark your dreams into reality

Higher education often presents some unique marketing challenges. Aside from a heavy focus on social media content, plenty of attention needs to be directed toward promoting campus events, maintaining an ever-changing website and keeping key audiences, like parents and alumni, in the know.

Results:

5,500 Lives Affected

A modern site design brought clarity to the Show Hope mission so they could help more than 5,500 children from 50+ countries.

Increased Donations & Fundraising

Collected user data in one backend system to boost donations, fundraising, email marketing and ecommerce purchasing.

Background:

Mary Beth and Steven Curtis Chapman founded Show Hope after having their own eyes and hearts opened to the global orphan crisis. Since then, Show Hope has worked to holistically approach orphan care, helping children in four key areas: Adoption Aid, Care Centers, Pre + Post Adoption Support and Student Initiatives. Through Adoption Aid grants, Show Hope has helped more than 5,500 children from more than 50 countries, including the U.S.

And as your college’s social media accounts grow, you’ll likely need some help responding back to comments and promoting events. “Class of” Facebook pages is where current students can get involved by sharing your main page’s content and answering incoming students’ questions. Kind in mind, if you enlist student ambassadors, you’ll need to fill them in on how to respond on social and stay within brand guidelines.

Pyxl redesigned the Show Hope website to increase donations and move users down a specific funnel to increase web conversions.

Focus groups:

A campus focus group needs to consist of demographically diverse students who are brought together to discuss a specific initiative before it’s launched. These discussions will be free flowing, but also guided, to give you valuable information and input from your target audience. They can be about a new website design, campaign initiatives or just identifying digital trends. Who better to provide honest feedback than the demographics you’re trying to reach? Keep in mind, you may need to have some free pizza handy to sweeten the deal.

Infomation

  • Client:Bearsthemes
  • Date:May 14, 2017
  • Tags:photography, agency, creative
  • Project Type:Multipurpose Template

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